New York / Remote | Part Time
We are seeking a skilled Marketing and Advertising Specialist responsible for developing and implementing strategies to promote education on BPD, effective treatment, and our company. They utilize various marketing channels, including digital and traditional media, to create campaigns that enhance brand awareness, educate the public, and simultaneously drive impact to the public and our company. The role involves conducting market research, analyzing public behavior, managing advertising campaigns, and measuring the effectiveness of marketing efforts to achieve organizational goals.
Job Posting: Marketing and Advertising Specialist
Company Overview: Join our innovative team, dedicated to transforming the treatment landscape for Borderline Personality Disorder (BPD) through Reality Integration Therapy™ (RIT) and Integrate BPD. We are committed to educating the public and promoting awareness of BPD and psychoanalytic theory.
Position: Marketing and Advertising Specialist
Location: New York Greater Area / Remote
Job Description: We are seeking a creative and driven Marketing and Advertising Specialist to join our team at Integrate BPD. The primary focus of this role is to develop and implement marketing strategies that educate the public on BPD, psychoanalytic theory, the Integrate BPD program, and Reality Integration Therapy™ (RIT). The Marketing and Advertising Specialist will play a key role in increasing awareness, educating the public, promoting our solutions, and engaging our target audience through various digital and traditional marketing channels.
Responsibilities:
- Develop and execute comprehensive marketing campaigns to promote Integrate BPD, focusing on BPD awareness, psychoanalytic theory, and RIT.
- Create compelling content for our website, social media platforms, blogs, and newsletters to educate and engage the public.
- Collaborate with the research and clinical teams to ensure accurate representation of RIT and related solutions in marketing materials.
- Monitor and analyze campaign performance metrics to optimize marketing strategies and maximize impact.
- Coordinate advertising initiatives across multiple channels, including online (PPC, display ads) and offline (print, events).
- Manage relationships with external vendors, agencies, and media partners to enhance brand visibility and reach.
- Stay updated on industry trends and best practices in mental health marketing to maintain a competitive edge.
Qualifications:
- Proven track record of developing and implementing successful marketing campaigns.
- Bachelor’s degree in Marketing, Communications, Psychology, or related field (not an absolute necessity if proven track record is available).
- Minimum 4 years of experience in marketing and advertising, preferably in healthcare or mental health services.
- Strong understanding of psychoanalytic theory, BPD, and mental health treatment methodologies.
- Proven track record of developing and implementing successful marketing campaigns.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media platforms and analytics, content management systems).
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- Competitive salary commensurate with experience.
- Professional development opportunities and support for continuing education.
- Opportunity to make a meaningful impact in mental health education and awareness.
Application Instructions: Interested candidates should submit a cover letter, resume/CV, and portfolio of relevant work to [email protected]. Please include “Marketing and Advertising Specialist” in the subject line. Applications will be reviewed on a rolling basis until the position is filled.
We look forward to welcoming a motivated Marketing and Advertising Specialist to our team.
Integrate BPD is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.